"Google went" global campaign will

Google claims more than 2 million companies and 20 million people have migrated to Google Apps, a move the company promoted through the expansion of "Gone with the groups of" marketing program.

Google's official blog on Monday, placed in the components of an ongoing stream of companies that have adopted its services, including not only to Google Apps, but also the Postini spam filtering and group projects research tools.

In August, he asked the customer groups to tweet the benefits of using applications and Internet services, and now the company has collected in this [tweet] GoogleAtWork site Twitter.

Through the movie "Gone with the Google" marketing campaign, the company was able to connect to stories of corporate customers who have converted to groups and applications do not have to deal with problems in the management of e-mail servers or rolling out software updates. "

In the movie "Gone with the Google" The campaign also included advertising in high traffic locations, such as airports and stations. Satisfied with the results, Google said it extended the campaign to other countries, including Britain, France, Canada, Japan, Australia and Singapore.

Carrying a bag containing documents, Google, Gmail, Google Calendar, Google Apps has been adopted by large companies need more programs that cost less and easier to maintain. Conversion to include user groups with 20,000 applications, Motorola, Genentech with 16,300 users, and Valio with 30,000 users.

Google has also been more creative in the companies pay for their services. As an example, the company's applications to synchronize Outlook Plug and allows users to forecast, but the move from Microsoft Exchange.

Even Google ad in response to the situation. In the past, the company has generally avoided strengthen its own, greater reliance on word of mouth to grow search and advertising business. But in recent times become less shy to enter the advertising market, and using television, billboards and other areas is unique to promote the applications of Google and Chrome browser.

Google's Chrome OS: A threat to Intel and the rise of ARM chips

Google’s Chrome OS, which generated an extreme amount of hubbub, is a defensive move as much as it is an offensive one, say analysts. Nevertheless, Google’s move will have a wide impact on the industry.

If successful, Google’s entry into the market could represent a threat to Intel and x86, while opening the door to ARM-based competitors including Qualcomm, Texas Instruments, Freescale, Nvidia, Marvell, and Broadcom. In our view, Intel’s dominance in the PC market has partly been predicated on the lack of viable substitute products for Microsoft’s Office applications.

To the extent that Google is successful in driving the adoption of Chrome OS and improving its suite of productivity applications, we think this could have significant implications for the semiconductor ecosystem…

The Chrome OS could be an avenue to boost use—and possibly revenue—of Google Apps. That said the popularity of Google Apps will directly impact the popularity of the Chrome OS, says Mitchell. To the extent that Google Apps are seen as a substitute for Microsoft Office the more likely the Chrome OS is adopted. That’s a key point.

However, let’s not get carried away. Today, Google Apps just isn’t a complete substitute for Microsoft Office. Google says that its apps beyond email and calendar need work and so do enterprises. Meanwhile, enterprises are wary of cloud apps and no one has tolerance for incompatibilities for that stray spreadsheet.