With Windows 7, Microsoft will be back to basics.
This is true for the product that is great for daily work, as each new feature. It is also how Microsoft plans to launch the new operating system on Thursday.
Instead of going for flash, and the company is focused on ensuring that all partners are ready to sell many computers and other versions of Windows 7.
"We live in a different world today, and said," Microsoft vice president Tami Reller, said in an interview with CNET News.
Microsoft hopes to reach a contrast with the launch of Vista, which was characterized by an ambitious marketing (remember the "Wow starts now"?), But the product was not fully baked, and no other software and hardware makers are ready for major changes that come with Windows Vista.
Windows 7, at the same time, offered only minor changes in the core of Windows Vista, and aims to be faster and easier to navigate than its predecessor.
Reller said that the purpose of marketing of Windows 7 to launch the product speaks for itself. Early and included ads Kylie - convenient to the child in early - read some positive reviews for this product.
"We will remain true to this day, October 22 and will remain faithful to the stage after 22 October, which only results in something like less acrobatic and more customers," said Reller, adding that there will be more than just Kylie.
Among the promotions of experience with Microsoft Windows Vista has been detected for the rights panel, which left the public - literally - on a freezing New York smart.
Microsoft said that this time is the introduction of almost all its energy needs for the product to the largest number of people. As is the case with past Windows launches, there will be many special promotions and accompanied by the release of Windows 7. Customers, and said: "I expect great deals, great."
"This is the place to have a lot of effort and coordination to ensure that customers always have more than one large, great value, starting on October 22 and continue."
Of course, Microsoft is planning a huge advertising campaign to promote the product. The release of Windows 7 is critical for Microsoft, which gets a large part of total sales and profits of Windows.
Although some manufacturers of computers have already begun to make Windows 7-based models, Reller promised to other machines after it announced.
"You will see more than a few computers with security in all categories, whether they are gaming machines, whether new laptops, some of the new notebook," said Reller. "You will see more than that."
Some stores will also open in the middle of the night, Reller said, without providing details. Microsoft opens its first store - in Scottsdale, Arizona .-- to coincide with the start, in spite of this store will be opened at 10 am on Thursday morning. The sources said to expect a celebrity or two, as well as some extras for those beautiful happens to be the first to leave the store with a copy of Windows 7.
Microsoft opens a window of a cafe "in Paris, despite the fact that this site will be sold Latt of laptops.
With regard to formalities, Microsoft plans to launch events around the world with Windows Steven Sinofsky, head of Japan, and kicking things, followed by Julie Larson Green's happened in Britain, and finally (due to time zones), Steve Palmer, President of this major event in New York.
Microsoft also will ring the opening bell at the Nasdaq on Thursday, Microsoft will join with partners, computer maker at the end of the trading day.
It is not clear whether Microsoft will make the emergence of a return to television in the late night. With the launch of Vista, Bill Gates of knowing the stage daily, modern technology with John Stewart.
"I will certainly see a lot of coverage to us that day, but not committed in the right place," said Reller.
There will be more of the interview I had with Reller in the post on Tuesday morning, including his thoughts on Apple, now that - the infamous Windows 7 house parties.
This is true for the product that is great for daily work, as each new feature. It is also how Microsoft plans to launch the new operating system on Thursday.
Instead of going for flash, and the company is focused on ensuring that all partners are ready to sell many computers and other versions of Windows 7.
"We live in a different world today, and said," Microsoft vice president Tami Reller, said in an interview with CNET News.Microsoft hopes to reach a contrast with the launch of Vista, which was characterized by an ambitious marketing (remember the "Wow starts now"?), But the product was not fully baked, and no other software and hardware makers are ready for major changes that come with Windows Vista.
Windows 7, at the same time, offered only minor changes in the core of Windows Vista, and aims to be faster and easier to navigate than its predecessor.
Reller said that the purpose of marketing of Windows 7 to launch the product speaks for itself. Early and included ads Kylie - convenient to the child in early - read some positive reviews for this product.
"We will remain true to this day, October 22 and will remain faithful to the stage after 22 October, which only results in something like less acrobatic and more customers," said Reller, adding that there will be more than just Kylie.
Among the promotions of experience with Microsoft Windows Vista has been detected for the rights panel, which left the public - literally - on a freezing New York smart.
Microsoft said that this time is the introduction of almost all its energy needs for the product to the largest number of people. As is the case with past Windows launches, there will be many special promotions and accompanied by the release of Windows 7. Customers, and said: "I expect great deals, great."
"This is the place to have a lot of effort and coordination to ensure that customers always have more than one large, great value, starting on October 22 and continue."
Of course, Microsoft is planning a huge advertising campaign to promote the product. The release of Windows 7 is critical for Microsoft, which gets a large part of total sales and profits of Windows.
Although some manufacturers of computers have already begun to make Windows 7-based models, Reller promised to other machines after it announced.
"You will see more than a few computers with security in all categories, whether they are gaming machines, whether new laptops, some of the new notebook," said Reller. "You will see more than that."
Some stores will also open in the middle of the night, Reller said, without providing details. Microsoft opens its first store - in Scottsdale, Arizona .-- to coincide with the start, in spite of this store will be opened at 10 am on Thursday morning. The sources said to expect a celebrity or two, as well as some extras for those beautiful happens to be the first to leave the store with a copy of Windows 7.
Microsoft opens a window of a cafe "in Paris, despite the fact that this site will be sold Latt of laptops.
With regard to formalities, Microsoft plans to launch events around the world with Windows Steven Sinofsky, head of Japan, and kicking things, followed by Julie Larson Green's happened in Britain, and finally (due to time zones), Steve Palmer, President of this major event in New York.
Microsoft also will ring the opening bell at the Nasdaq on Thursday, Microsoft will join with partners, computer maker at the end of the trading day.
It is not clear whether Microsoft will make the emergence of a return to television in the late night. With the launch of Vista, Bill Gates of knowing the stage daily, modern technology with John Stewart.
"I will certainly see a lot of coverage to us that day, but not committed in the right place," said Reller.
There will be more of the interview I had with Reller in the post on Tuesday morning, including his thoughts on Apple, now that - the infamous Windows 7 house parties.
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