The 110-story building is owned by American Landmark Properties of Skokie, Ill., but London-based insurance-brokerage firm Willis Group Holdings “secured the naming rights as part an agreement to lease 140,000 square feet (13,000 sq. meters) of space, and has said it plans to bring hundreds of jobs to the city,” according to the Associated Press.
“It’s always going to be the Sears Tower. It’s part of Chicago and I won’t call it Willis Tower. In Chicago we hold fast,” said a Chicago teacher quoted in the AP report.
Goodbye, Sears Tower. Today is the first day that the Chicago skyscraper totes its official new name. The turning point for the tallest building in the U.S. was marked this morning with a public ceremony.
Comments on the Facebook wall call the name-changers all kinds of names, while others seem to regard the move more humorously or nonchalantly. Of course, all over the Web, including on Facebook and Twitter, the varied reactions to the news include repeated choruses of “Whatchoo talkin’ about, Willis?”
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