Tuesday, June 23, 2009

Apple's secrecy on products and top executives

Apple is one of the most important companies in the world. But there is a cool company, the trend is unacceptable: the world of blogs and chat bring down the stories of the information about the internal workings.

A small number of companies, and even more vague than Apple or criminal, that those who dare to violate the rules of strict control on the management of the company. Workers who were fired, and the diversion of news stories abroad, and the company has been known for spreading false workers and views on products.

"The fact that all the great super mad and security," said Mark Hamblin, the touch technology Apple iPhone on the left in the past year. "I did not see anything else, such as in the other company.

But even Apple news concerning the specifications of the Department of Health, the Executive Chairman and co-founder, Steve Jobs, who pancreatic cancer, and liver transplant in recent years, while the battle is freedom, and unprecedented.

Jobs received a liver transplant about two months ago, a man short on the current and former members of the Governing Council. Despite the great interest in working for the development of the media, investors and representatives of Apple is not ready to deal with this issue, read the posts maddening discipline which can only be scheduled to return to the company until the end of June.

Apple posts the actual work in the sprawling commercial campus on Monday, that the person who saw him there. Company representatives did not mention that he finally returned.

But the fear of crossing a high-ranking officials in the work of Apple. One staff member, who are generally more open, and when asked for background information on the work of the great health after the transplant, and the General News, said: "Just can not do this, a very sensitive issue."

The secret of Apple's strategy of not only the prevailing communication, and then baked in the corporate culture. We are working on a secret project and would have to go through the maze of security doors, the decals and repeatedly beaten, and finally enter the code to get to the offices of a former employee who was working in these areas.

Are usually areas of work in the verification of security cameras, and said the staff member. Apples in some of the most important tests that should be an area to hide assets when working in a black dress, and is active in the light of this warning, if a network of detection devices, and everyone knows that the more cautious. "

Apple staff are often the only real surprise of the new products, like everyone else.

"I was the launch of the iPod," said Edward Eigerman, who spent four years in systems engineering and Apple now runs its own technology consulting firm, "No one working with that I saw it coming."

Eigerman Apple launched in 2005 and who participated in the event, which involved a leaked preview of some new software for clients in the business sector. He said Apple will try to find leakers and fire routine.

Philip Schiller, Apple's vice-president for marketing, and held meetings on the incorrect information on new products and the price of the product, or property, and the former staff member, who has signed an agreement not to discuss internal affairs. Apple will try to trace the source of news reports that the incorrect information.

Five years ago, Apple was the obsession of a secret court. It had filed a suit against a number of bloggers who cover the company, saying it violated the law on trade secret and is not entitled to the protection of the First Amendment to the Constitution. California Court of Appeal found, and codes, and the company also pays the amount of 700.000 in legal fees.

Apple also sued blog called Think Secret and settle this matter, the amount was not disclosed, but part of the city to shut down the blog.

Regis McKenna, Silicon Valley is known and marketing veteran, who informed the company of Apple's strategy in the beginning of the day, the culture of secrecy and the source of the release of the first Macintosh, which competitors like Microsoft and Sony unveiled was known.

No comments:

Post a Comment