Nintendo Wii adds advertising to family time

In Nintendo Wii has changed the face of video games, and recently launched a new site in the social and advertising. At the recent launch of the Wii-service but not in Japan, Nintendo has learned how to make the game a family activity.

The Cyber Media Japan, Nintendo researchers found that 87 percent of Wii users to use the largest screen in the house, which is still in the living room. Thus, Nintendo believes that new forms of advertising - particularly encouraged ad unit and watch video on Wii - the obligation to pay a sum of money.

We believe that a large part of the original ad, but after discussion with a friend in Japan, I realized that Nintendo can understand how to make fun consolidator that many companies gunning.

Society of cable TV, TiVo, the Yahoo, AOL, and come to mind, since all teams have tried to build content and games, but also a variety of user experience, with people who choose to consume content has proved difficult to manage.

Nintendo has a great variety of things you can do with a gaming device, a Wii, a machine that provides more opportunities for those who use a portable device, such as TS, or a player-oriented products, such as console Xbox. (I have written for the Wii power canals here.)

While the existing services for PCs or mobile phones is mainly concentrated on the personal, non-Ma Wii will focus on programs and services for groups of people to watch and interact with others. Up to eight family members can register at a Wii-but not create avatars and interact with others.

The program recommendations may be sent to family and friends, and you can interact with Mii concierge, an image of Japanese celebrities (actor Saburo Tokito already installed), shown on the screen and put the game shows that users' profile. Custom content DVR-like functions of the five major TV stations in Tokyo, which offers some of their programs. Users are asked to evaluate the program to maximize the content specific to gender and age groups Like the Tivo in the U.S.

If the above sounds fairly obvious, advertising strategies (which I said was "very Japanese"), is a rarity in the U.S.

After viewing the video programs, users will lead the company's room, which is a virtual exhibition, and not his favorite experience from the U. S. Companies can communicate with customers in many ways, including video, profiles, exclusive coupons and free samples. If the user chooses to participate in the special, the advertiser may continue to communicate and develop relationships with users. Then, the user can transmit information about the advertiser for friends and family.

Nintendo is advertising in light of changes that will prevent the search for the fact that users want to see. Again, it is not unusual when you think Tivo and others. The most interesting is that you have to silence the Nintendo Wii console in the center of the living room and so far, their customer base in Japan, is happy.

It is clear that this model will be transferred to other countries, or that advertisers get what they want, but it is clear that this type of diving experience will be more widespread and began to cross the border from the living room of the mobile and beyond .